Juventus Reshapes Leadership with Massara and Chiellini

Juventus redraw their power map. One month after walking away from Roma, Frederic Massara is back at the heart of a major Italian project, confirmed on Tuesday as the new Chief Football Officer in Turin, while club icon Giorgio Chiellini steps into a broader institutional role as Chief Club Affairs Officer.

This is not a cosmetic shuffle. It is Juventus openly declaring how they intend to be run.

Massara, the architect for the pitch

At 57, Massara arrives with a clear mandate: take charge of the men’s football division and give it structure, direction and edge. He will report directly to Chief Executive Officer Giovanni Carnevali, placing him at the sharp end of every sporting decision.

Juventus laid it out starkly in their official note. Massara will “oversee the management and development of the men's football division,” helping to define and implement the club’s sporting strategies and projects, working closely with Sporting Director Marco Ottolini. In other words, the former AC Milan and AS Roma executive will sit at the junction where scouting, squad planning and long-term vision meet.

The club did not need to embellish his CV. Over the past decade, Massara has quietly become one of Europe’s most respected backroom operators, contributing to the growth of high-profile projects in Milan and Rome. Juventus now want that same blend of method and ambition to underpin their own rebuild.

Chiellini, from dressing room to boardroom

Alongside Massara’s arrival comes a shift for a man who knows the club better than almost anyone alive. After a year as Director of Football Strategy, Giorgio Chiellini moves into the newly created position of Chief Club Affairs Officer.

The title is modern, but the task is old-school Juventus: protect the badge, expand its reach, and make sure its voice is heard in every room that matters. The club described his mission as strengthening Juve’s ability to engage and build relationships with key institutions, strategic stakeholders and sporting organisations in Italy and abroad.

Chiellini’s presence gives Juventus something money cannot buy: credibility. From Serie A corridors to international bodies, he carries the weight of a captain who lived through titles, crises and reinventions. Now he will channel that experience into diplomacy, representation and long-term positioning.

Carnevali’s stamp on a new Juventus

All of this unfolds under the gaze of Giovanni Carnevali, himself only recently in the building. Appointed last month to replace Damien Comolli after barely a year of Comolli’s tenure, Carnevali has wasted no time in reshaping the hierarchy.

“I am convinced that we are building a solid, competent and cohesive structure, capable of supporting our ambitions both now and in the future,” the CEO and General Manager said, welcoming Massara “into the great Bianconeri family” and highlighting the added value of his expertise alongside the skills already inside the club.

The message is clear: Juventus want a tighter, more defined chain of command. Carnevali at the top, Massara running the football side, Ottolini at his shoulder, and Chiellini fronting the institutional game. The chaos of recent seasons, on and off the pitch, has left its mark. This is the response.

First moves on the market

The new structure is not being built in a vacuum. Juventus have already moved in the transfer market, confirming their first summer signing with the arrival of Italy winger Jeff Ekhator in an €18 million deal, including add-ons.

It is an early signal that the club intend to be active and assertive as the window opens under this revamped leadership. Massara will now be judged on how he shapes the squad; Chiellini on how far he can extend the club’s influence.

Juventus have changed the names on the office doors. The real test starts when those decisions filter down to the pitch, the market, and the halls of power that will define the next era in Turin.