Erling Haaland's Impact at FIFA World Cup 2026

Erling Haaland has dominated scoreboards and social media feeds at the Fifa World Cup 2026, but this time it is not only his goals doing the work.

Across the tournament, viewers have been bombarded with clips of the Norway striker fronting a campaign for Walovi, a Chinese herbal drink that has suddenly leapt from relative obscurity into global conversation. The adverts, shared and reshared online, show one of the world’s most recognisable footballers lending his image to a product rooted in traditional ingredients and local branding rather than the usual energy drink giants.

For Walovi, it is a bold play. For Haaland, it is a reminder of how far football’s commercial reach now stretches. A World Cup broadcast to billions has become the stage not just for the sport’s biggest names, but for regional brands eager to turn a 30-second spot into worldwide recognition.

The partnership underlines a simple reality of the modern game: the ball is rarely the only thing in motion.