Ipswich Town Unveils New Home and Away Kits for 2026/27 Season

Portman Road under the lights. That’s the image Ipswich Town have chosen to bottle for their return to the Premier League – and it’s written all over their new 2026/27 home kit.

Under the Floodlights

The club’s new home shirt leans heavily into the mythology of night games in Suffolk. An embossed graphic runs through the fabric, mirroring the geometric pattern formed by the structure between the floodlights on the Sir Bobby Robson and Sir Alf Ramsey Stands. It’s a detail aimed squarely at those who know every corner of Portman Road by heart.

The blue shirt carries a clean navy trim on the neckline and sleeves. White side panels cut down the torso and bleed into a blue side trim on the white shorts, giving the strip a sharp, modern profile. Blue socks, finished with a white and blue turnover, complete a look that feels tailored for those long, charged evenings when the stadium lights take over the sky.

Across the chest sits the logo of main sponsor Halo, with Ed Sheeran’s Play tour logo on the sleeve – a now-familiar blend of global pop culture and local pride.

A Nod to ‘Abbot Ale’ History

If the home kit is about the present, the away strip goes straight for the nostalgia nerve.

Town have reached back to the much-loved 1996–98 cream and black ‘Abbot Ale’ away kit, but twisted the dial. The new design swaps those solid black vertical stripes for horizontal red and black bands laid over a cream base, dragging a cult classic into a bolder, more aggressive palette.

The club badge follows suit, rendered in red and black just as it was in the late-nineties version. Black shorts and black socks with a cream turnover anchor the look, giving the away kit a punchy, retro feel without drifting into pastiche.

Halo again takes the front-of-shirt space, with the Play tour logo on the sleeve tying both strips into a single visual identity.

Umbro’s Last Dance?

Umbro produce the kits for a fifth consecutive season, but this has the feel of a farewell tour. Town are expected to switch suppliers next summer, with Nike strongly tipped to step in. For kit collectors, that subtext will not be lost: this could be the final chapter of the current era before a global giant takes over the template.

A third kit is on the way once the season is up and running, adding another layer to what is shaping into a landmark year for the club.

Kits With a County-Wide Reach

This launch is not just about what the first team will wear under the cameras. Ipswich have used the moment to push money back into the game at its roots.

The club is offering every grassroots side in Suffolk a grant towards their youth team kit for the new season, a significant pledge designed to spread the benefits of Premier League status beyond the Portman Road pitch. Representatives from around 40 clubs who have already accepted the offer were at the stadium for the unveiling, sharing the stage with first-team players from both the men’s and women’s squads.

It turned the kit reveal into something more than a photoshoot – a statement that the club intends to carry the county with it.

On Sale and In Demand

The new range is extensive. Men’s, women’s and youth sizes are all available, with adult shirts running from S up to 5XL and women’s fits from size 8 through to 20. Children’s mini-kits are on sale as well, making it possible to dress an entire family in Town colours before a ball is kicked.

Planet Blue is braced for the rush. The club shop opens from 3.15pm to 8pm today, then 9am to 5pm on Saturday and 10am to 4pm on Sunday. For those heading to the Halo Festival at Trinity Park on Saturday, the shirts will be on sale there too, taking the launch beyond the stadium and into the wider community.

One detail will have to wait: shirt printing with names from the men’s and women’s squads will only be available once the club confirms squad numbers for the new campaign.

For now, the designs speak loudly enough. Under those Portman Road lights, in blue or in that throwback cream and black with a flash of red, Ipswich Town are dressing for a season that promises to feel very different from the ones that came before.