Everton Strengthens Partnership with Christopher Ward for Training Kit Deal

Everton have tightened their bond with Christopher Ward, naming the British watchmaker as the club’s first-ever official training kit partner in a multi-year agreement that underlines the commercial muscle of their looming stadium move.

What began as a timing partnership has quietly grown into one of the club’s most visible alliances. Christopher Ward first came on board as Everton’s official global timing partner, then moved onto the shirt sleeve, into the fabric of Hill Dickinson Stadium as a founding partner, and across the women’s team and community projects. Now, the brand steps directly into the daily world of the players.

From the 2026/27 season, Christopher Ward’s logo will be stitched into the training wear of the men’s and women’s first teams. Not just a badge on a sleeve, but part of the training ground scenery at Finch Farm, where sessions are filmed, photos are taken and the club’s digital channels capture the grind behind matchday.

The visibility won’t stop there. The agreement includes prominent exposure on Everton’s social platforms and matchday coverage: LED boards, media backdrops, and in-stadium branding at both Hill Dickinson Stadium and Goodison Park. The brand that once sat on the periphery of matchday will now sit at the heart of Everton’s visual identity throughout the week.

The partnership then deepens again. From the 2027/28 campaign, Christopher Ward branding will also appear on the training kit of the Under-21s, Under-18s and Academy sides, while remaining on the senior men’s and women’s gear. Supporters will see the same mark on all first-team replica training items on sale, tying the fan wardrobe directly to the club’s behind-the-scenes environment.

This latest move follows a striking piece of crossover between luxury retail and football. Last season, Everton and Christopher Ward unveiled 53° North at Hill Dickinson Stadium – billed as the world’s first premium watch showroom inside a sporting venue. It’s an unusual concept: high-end horology dropped into the matchday flow, giving supporters a literal window into the mechanics, design and precision that the brand trades on.

For Everton, this is about more than just a logo. Andrew Middleton, the club’s president of business operations, hailed Christopher Ward as “bold, innovative and committed” and framed the new deal as a “landmark” step in a relationship that has steadily broadened in scope. The watchmaker is now embedded “within the environment where our teams prepare, develop and strive for excellence every day,” he said, while gaining global reach through training and matchday activity.

Middleton also pointed to Christopher Ward’s role across the club’s wider ecosystem: a Founding Partner of Hill Dickinson Stadium, the driving force behind 53° North, and a backer of Everton Women and Everton in the Community. The message is clear – this is a partner that has invested in the club’s identity as much as its inventory.

On the Christopher Ward side, CEO and co-founder Mike France framed the deal as a natural extension of a shared philosophy. The company, he said, believes “excellence is built on the smallest details” – whether in the fine tolerances of a mechanical watch or the marginal gains that define elite football. Moving onto the training kit, into the daily routines and repetitions of the squad, fits neatly with that narrative of discipline, precision and constant refinement.

That alignment has already taken physical form. Christopher Ward has produced three Everton-inspired timepieces that lean heavily into the club’s history and emotional landmarks. The Dixie Dean is a 60-piece limited edition tribute to one of the game’s most prolific goalscorers. The Goodison features a caseback fashioned from the famous 1930s turnstiles at the old ground. The Goodison 3.1 commemorates the thunderous 3-1 win over Bayern Munich in the 1985 European Cup-Winners’ Cup semi-final second leg – a night etched into Everton folklore.

Everton’s hierarchy view this latest agreement as another step in a broader commercial surge. The club recently unveiled CMC Markets as the new main partner on the front of the shirts and confirmed Stake as the official sleeve partner. Together with the Christopher Ward deal, these partnerships are being positioned as proof of an increasingly attractive commercial proposition, powered by the impending move to Hill Dickinson Stadium and the continued growth of Everton Women at Goodison Park.

The timing is no accident. As the club prepares to leave Goodison for a new era on the waterfront, Everton are trying to ensure that the financial foundations match the scale of the stadium project. The Christopher Ward logo appearing on training kits across every level of the club is one more sign of that intent – a brand built on timing, now tied to a club racing to make this new chapter count.