Juventus Nears Sorloth Transfer as Vlahovic Exit Looms

Juventus have taken a decisive step into their post‑Dusan Vlahovic era, reaching a full agreement with Alexander Sorloth and now locking horns with Atletico Madrid over the final details of the transfer.

La Gazzetta dello Sport and Tuttosport both report that the Norway international has given the green light to a long-term contract in Turin: €4 million per season, running until 2029, with an option to extend to 2030. For the player, the deal is done. The last obstacle stands in Madrid.

Racing the World Cup clock

Juve’s directors are working against a clear deadline. They want the transfer wrapped up before the World Cup kicks off, with Sorloth due to make his tournament debut for Norway against Iraq on June 17 (CET).

The plan is straightforward: secure an agreement with Atletico in time, then send a Juventus representative to the United States, where Sorloth will undergo medical tests while on international duty. If the clubs shake hands, the forward’s move to Serie A could be effectively sealed before he kicks a ball in the World Cup.

Atletico’s price vs Juve’s strategy

Atletico Madrid are ready to listen. The Spanish club are open to offers for Sorloth and have set an asking price in the region of €30–35 million. That figure reflects not only his form but also interest coming from the Premier League, where his physical profile and recent performances have not gone unnoticed.

Juventus, though, are pushing hard to keep the fee below €30 million. With Vlahovic set to leave as a free agent at the end of his contract in June, the Bianconeri need a new reference point up front, but they are determined to manage the numbers carefully as they reshape the squad.

The negotiation is unlikely to be a simple cash deal. One lever sits ready on the table: Nico Gonzalez.

Nico Gonzalez as bargaining chip

Nico spent the 2025–26 season on loan at the Wanda Metropolitano and has made it clear he does not want to return to Turin this summer. Atletico are interested in keeping him on a permanent basis, yet the fee for that move also needs to be agreed.

Juventus may be forced to offer Atletico a discount on Gonzalez’s permanent transfer to help bridge the gap on Sorloth’s price. A lower figure for Nico could smooth the path to a compromise on the Norwegian, effectively tying the two operations together.

The framework is clear: Sorloth has said yes, Atletico are listening, and Juventus are pushing to beat the World Cup countdown. Now it comes down to whether the numbers align quickly enough for the Bianconeri to land their new No. 9 before the tournament whistle blows.