From Braids to Viral Fame: Willman’s Haaland Doppelgänger

What started as a simple hairstyle has turned into a full‑blown football sideshow.

Content creator Willman says she is still trying to process how braiding her hair has made her the internet’s unofficial Erling Haaland double, with millions of fans sharing side‑by‑side comparisons of the pair.

“[It’s been] so surreal ... I never expected braiding my hair to turn into millions of people comparing me to Erling Haaland,” she told People, describing the whirlwind of the last few weeks. The reaction online has been relentless, meme after meme, clip after clip.

The story kicked up another gear when Haaland himself joined in. The Norway star commented on her video, sending the whole thing into a different stratosphere.

“It’s been amazing to watch the internet have so much fun with it, and seeing Erling comment on my video made the whole thing feel even more unreal,” she said. “As a creator, you never know what’s going to resonate, so I’m just grateful people have embraced it and had fun along the way.”

Now the viral joke is stepping off the screen and into the stands.

Willman revealed she will be in Miami, Florida, on Saturday (local time) to watch Haaland’s Norway face England in the World Cup quarter-final, and she is hoping the digital doppelgänger act finally gets a real‑world sequel. She admitted she would love to meet her “twin”.

Haaland, speaking to the same publication, sounded equally amused by the prospect. “It would be pretty funny if our paths crossed in real life after all of this,” he said.

So the stage is set: a World Cup knockout tie in Miami, Haaland leading Norway, and his lookalike somewhere in the crowd. But Willman is not just turning up with a ticket and a camera; she is building an event around the moment.

The influencer is hosting an Erling Haaland lookalike contest in Miami on the day of the match, with a serious prize on the line. The winner gets tickets to the quarter-final.

On Instagram, she laid down the challenge to fellow Haaland clones and Norway supporters.

“If you have ever been told you look like Haaland and are a Norway fan, you’re in for a surprise!” she wrote. “@kalshi is helping me host an Erling Haaland lookalike contest right before the game on Saturday for 2 FREE TICKETS TO THE GAME!

“Meet us at the location [in Miami], and bring your best Haaland moves! See you there and good luck!”

A World Cup quarter-final, a global superstar, and a viral “twin” turning the build‑up into a live spectacle—Miami is about to find out just how many Haalands one city can handle in a single night.